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Creative Director of Marketing
Location:
Boone, NC
Description:
JOB SUMMARY / DESCRIPTION The Creative Director is responsible for the success of the department in planning, directing, and executing company and product messaging, brand campaigns, marketing collateral, and shaping branding standards. RESPONSIBILITIES ADVERTISING & COMMUNICATIONS Develop an annual advertising & communications strategy to achieve goals of department and ECRS. Assist and direct marketing team members in the planning and facilitate execution of content marketing campaigns. Identify the most effective marketing channels through marketing metrics and media relations and assist in planning campaigns for those channels. Facilitate the marketing email process and aid where necessary. Measure accuracy and effectiveness of all communications, providing detailed objective reporting of results. DIGITAL STRATEGY Direct and evaluate digital exposure and provide direction to marketing leadership on opportunities for digital growth. Assist and direct Internet Marketing Manager in optimizing digital campaigns, particularly in the areas of PPC, sponsored ad spends, social media, re-marketing/re-targeting tools, and SEO efforts. Be aware of the latest in digital marketing trends and provide leadership in the evaluation and adoption of new digital marketing tools. EVENTS Work alongside the Trade Show and Events Coordinator to provide a cohesive branded experience to our live events. Contribute to the development of branded physical items such as trade show booth graphics, event signage, presentations, video content, and swag. BRAND IDENTITY With guidance from marketing leadership, develop an annual brand strategy that embodies and thoroughly communicates the essence of ECRS. Work with design and development team on product naming and branding. Maintain trademark and registrations for ECRS products. Maintain branding.ecrsoft.com and work with the training coordinator to ensure training and access on company-wide branding resources. Work with the design and development teams to establish consistent digital branding conventions and make resources easily accessible. Identify gaps in marketing collateral offerings and provide direction for creation, includes working with content marketing specialist and graphic designer on collateral creation. ART DIRECTION Set the direction for all design-related products, including but not limited to: web design, email communications, presentation templates, marketing collateral, logos and branding, print and web advertisements, internal communications, etc. Provide direction for all art-focused team members and/or contractors including graphic design and video production in the creation of collateral and contribute assistance as needed. Strengthen interdepartmental relationships by offering design assistance and suggestions in the beginning creation process. GENERAL Maintain positive and professional team relationships by leading effective team meetings and through sporadic team bonding exercises. Identify areas of concern and discuss possible solutions. Work with Director of Marketing on department budgets and marketing strategy. Interview future marketing team candidates for their roles in the department. QUALIFICATIONS EDUCATION / EXPERIENCE Four-year degree in related field or equivalent prior experience. No less than 10 years of marketing experience. At least 5+ years of experience in an art or creative leadership role, 10+ years recommended. Professional portfolio of creative projects and measurable results. B2B marketing experience a plus. Planning and project management experience. Experience with the following system preferred: HubSpot Marketing Software Microsoft 365 JIRA Internet Marketing Tools such as Google Analytics Adobe Creative Suite IMPORTANT QUALITIES Creativity . The Creative Director must be able to generate new and imaginative ideas that move the needle for the organization. Ideas must balance ingenuity with practicality and the person in this role must fully own and desire the responsibility of seeing their creative ideas brought to life. Analytical skills. The Creative Director must be able to analyze industry trends to determine the most promising strategies for their organization. Communication skills . The Creative Director must be able to communicate effectively with a broad team made up of other managers or team members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public and be uniquely able to capture and distill the core concepts of the organization. Decision-making skills . The Creative Director often must choose between competing advertising and marketing strategies put forward by staff and outside parties in order to execute the most effective and rewarding strategy for the organization. Interpersonal skills . The Creative Director must deal with a range of people in distinct roles, both inside and outside the organization. Organizational skills . The Creative Director must manage their time, budgets, and priorities efficiently while directing and motivating staff members. Must be able to balance multiple initiatives and campaigns simultaneously, playing different roles and participation levels in each project according to department and organizational needs. ALL APPLICANTS MUST BE AUTHORIZED TO WORK IN THE UNITED STATES. ABOUT ECRS: ECRS is a fast-paced, progressive technology company with a wide range of opportunities for quality-oriented, career-minded individuals. Geographically situated in the heart of the Blue Ridge Mountains, ECRS offers the unique opportunity high-tech career in a resort college town setting. The ECRS family is made up of energetic, outgoing professionals who love what they do for a living. They are courteous, knowledgeable people who strive for excellence in everything they do. ECRS employees work together in dynamic teams to create, sell, install, and support our best-in-class retail automation solutions. ECRS is a no-mask requirement and no-vaccination requirement culture. We believe that acceptance of diversity is a key reason as to why we're successful. All qualified applicants who can demonstrate integrity and competence will receive consideration for employment and advancement without regard to race, color, religion, gender, gender identity, sexual orientation, disability, age, political affiliation, or national origin. Job Posted by ApplicantPro
Company:
ECR Software
Posted:
December 26 2023 on ApplicantPro
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More About this Listing: Creative Director of Marketing
Creative Director of Marketing is a Advertising & Marketing Director of Marketing Job at ECR Software located in Boone NC. Find other listings like Creative Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.
Creative Director of Marketing is a Advertising & Marketing Director of Marketing Job at ECR Software located in Boone NC. Find other listings like Creative Director of Marketing by searching Oodle for Advertising & Marketing Director of Marketing Jobs.